During my week at Mercedes-Benz Fashion Week Australia, I got to meet with the amazing marketing gurus of LALABAZAAR. So I snatched Toya for a quick interview to get to know the freshie online shopping destination a bit better!
Lalabazaar is an online fashion Boutique based in Brisbane, Australia. Only just started in September 2012, they are growing faster than ever reaching over 6,000 followers across all online social media platforms. They currently stock Cameo, Finders Keepers, Keepsake, Minty Meets Munt, Three of Something, Shilla, Oneoneseven, Lola Vs Harper, Lala Luxe, Amilita, Joveeba, Chalice, From St Xavier, Lolita and Indie Nation.
Let’s find out what Lalabazaar is all about from Toya, and have a little peek inside their Brisbane office with a little behind the scenes snaps from their photoshoot! xx
1. Tell me a bit about how Lalabazaar got started?
Lalabazaar was born from a love of Australian fashion labels and a general obsession with looking good! We continue to expand our range with new exciting labels that is coming in weekly.
2. Any favourite cities to shop or favourite brands?
Our favourite brands are the ones we stock of course! We love our three biggest labels Cameo, Finders Keepers and Keepsake and one of us is usually wear at least one of those brands at work! We also have Three of Something and Minty Meets Munt that’s a little quirky and fun. We are also excited to get a new label called Zed Alliance for Spring!
Our favourite places to shop in Australia are Sydney and Melbourne, but why shop in person when you can do it all online these days!
4. What’s your secret recipe to such an immediate success?
No secrets here! We load new stock every week and are one of the few online fashion stores that reward our customers with loyalty points offering points every time they shop with us.
We try to create lots of original content… we shoot our own unique fashion campaign every month on location and produce behind the scenes videos. We attend fashion shows and industry events for the latest labels and trends for the season to pass onto our followers through our blog, Instagram, Facebook and twitter posts! There is never a dull moment at Lalabazaar!
5. What’s your aesthetic philosophy at Lalabazaar? What are you usually known for?
We always want to offer our Lala customers the best prices online and our reward points help us do that. The more you shop with us the more you save. We love the creative side to fashion and hope to become renowned for our innovative monthly Cover Shoots, blogs and social media and original approach to fashion.
6. Where do you guys go to for your fashion inspirations?
Every month we go out and buy a HUGE pile of all the latest fashion magazines for inspiration! We LOVE following both high profile and local fashion bloggers to see what every day fashionistas are wearing on the streets. We keep up-to-date with the world of fashion so we can interpret the latest fashion news and trends and pass it onto our customers and followers!
7. Tell us what is the most exciting thing about Lalabazaar?
It is exciting to realise the impact we are having on fashion followers in such a short time. People say ‘WOW, you only started 8 months ago! It gives us so much confidence to know we are on the right path and we have so many exciting projects on the horizon!
8. Do you think mobile and Internet change the way people shop?
A vast majority of shoppers are using their mobile phones to shop online. And our customers now use Instagram, Twitter, Pinterest and Facebook for their shopping! For us, this means it is all the more important to offer our customers the whole package. We try to offer them with updates of the latest trends and must-have fashion items but also inform them about the latest hairstyles, lip colour, designers, runway shows and models just by following us on our social media.
9. So what’s next for you?
We have had an amazing 2013 so far and we can’t wait for our upcoming fashion campaigns. We will also be introducing fashion stylists to the Lalabazaar team for a series of ‘how to’ fashion videos’ and taking on some more leading Australian fashion labels over the next few months. We will be attending Mercedes Benz Fashion Festival Sydney and hope to see fashions from Lalabazaar on the runway as part of Brisbane’s Festival in August!
Pps. before I scoooot off…. I couldn’t help myself but picked out these 3 items from their website. They have found a new home in my wardrobe!