Next generation fashion photographer, Maleika Halpin, creates #nonewclothes campaign


The aficionado of prose and pictures, Maleika Halpin, an Aussie girl from a beach town, Brissy or Brisbane, has frequented more backstage shows during the past couple months than she can ever dream of. She hopped around Australia, from Brisbane, to Sydney to Perth, as well as enjoying the fun in the sun at Fashion Week in Fiji….she’s definitely in full swing. Seriously aren’t we all in awe of this girl’s talent already or what!  Taking amazing photos just comes naturally to Maleika. Her shots really do say a thousand words. When the flash goes off, her photos come out so raw and good. (no. better. adjective. it’s that good) She captures those moments that you wish it was in slow motion so you could relish every minute of that experience. Trust me I was there.

Let’s find out more about this 20 year old Brissy babe.

1.  How did you get started as a fashion photographer?

Am I? a Fashion Photographer? I guess like most beautiful things in life, I was certainly blissfully unaware at first. Making that definitive choice to persevere with photography past the point of ‘hobby’ found me in the throws of clients, deadlines & fashion weeks. I was incredibly fortunate to shoot for Fashion One at Fiji Fashion Week last year, & since then I’ve really endeavored to nurture those working relationships and foster them into flexible & creative avenues & opportunities.

Toni Mativeski Dress Rehearsal, Mercedes-Benz Fashion Week Australia. April 2013.

2. Best moment shooting?
Getting stuck backstage at Jayson Brunsdon at this year’s MBFWA. Catching the girls in mid-flight as they darted straight off the runway, in behind shrews of photographers, shoes in hand. The elegant drama left me completely breathless with some of my favourite images shot to date 🙂 Those moments of flow are what any creative dreams of.

Untitled-1-1_zps20ac6278Jayson Brunsdon, Mercedes-Benz Fashion Week Australia, 2013_DSC0041c_zps5a893002

3. What’s your gear?
I’m a minimalist, so I really try to work within my means, with what I’ve got & what I can afford; I still shoot with my first camera, my Nikon D90,  & am saving to invest in good quality glass. My favorite lens to shoot with is a 50mm 1.8, beautiful little point & shoot that really trains the eye.

4. Do you have a particular journalistic style?
I hope not to be definitive just yet. I’m totally serious about documentary photography though. I guess you could say I am “seeking truth & colour”

5. Do you have a photographer idol?
Damien Nikora, Helmut Newton, Richard Avedon, & Will Davidson

6. I heard through the grapevine you’re big on creative writing –  tell us more about your blog?
Yes! House of Avalon. it’s really just a creative cultivation of my inner ramblings, a space I get to share my photography, styling, & creative ideas; as well as my cumulative reflection on art, music, culture, & technology. I’ve tried to keep it honest, candid & an extension of myself. My 20 plus followers are all very loyal.

…….I have also begun a new style blog initiative called “#nonewclothes”. I won’t be buying any new clothes for 12 months & will be reworking what I already own, & blogging it! It’s a style blog with a conscience! It’s really my endeavor to renegade against consumer society, whilst raising awareness for human rights in sweatshops. I want to run community clothes swaps & eventually help fund a photojournalism trip to Bangladesh, to visit & document the aftermath of the Rana Plaza & tell the tragic story that is at the expense of our wardrobes.



Don’t get me started… my life is a living oxymoron.

7. Funniest thing that happened to you on the job?
I couldn’t name JUST one, I’m pretty much an awkward disaster cake waiting to happen. Being self-contained at such beautifully organized events always calls for many unwarranted mishaps on my behalf. Maybe photo bombing Gary Pepper on National morning news?

8. If you could blow an insane amount on camera gear; what would you buy?
I would invest in old film cameras, a dark room, a creative home to shoot in, a fantastic assistant & more time!

9. 5 things you can’t live without?
My camera, my car, my family, silence & the sun

10. Where can we find you next month? What projects have you got coming up next?
Perth & Fiji Fashion weeks are next on the agenda, & anything beyond the immediate horizon is TBA 😉

Browsing on The House of Avalon is a fashion, hot, sexy goddess haven with a dash of damn fine quality rambles. Absolutely love it. Can’t wait to see more & her #nonewclothes campaign is definitely the new revolution of blogging with a conscience.

Photo credit: Maleika Halpin. BY Kiki Dhitavat


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